🛠️ Setting Up Your Wix Real Estate Website for SEO

Choosing the Right Template for Real Estate

Start with a Wix template designed for real estate. These templates often include:

• Listing galleries

• Contact forms

• Map integrations

• Mobile responsiveness

A good structure sets the foundation for better SEO and user experience.

Mobile Optimization: A Must for Realtors

Did you know over 70% of real estate searches happen on mobile devices? Make sure:

• Your site loads fast

• Your buttons are thumb-friendly

• Forms are easy to fill on the go

Site Structure & Navigation Tips

Use a clear menu:

• Home

• About

• Listings (Buy / Rent)

• Neighborhood Guides

• Contact

Keep your URLs short and keyword-focused like:
/new-york-homes-for-sale

🚀 Using Wix SEO Wiz for Real Estate SEO

Getting Started with Wix SEO Wiz

• Head to your Wix Dashboard

• Click on Marketing & SEO

• Launch SEO Wiz

• Enter your business name and location

It will generate a step-by-step checklist tailored for real estate.

Customizing Your SEO Plan

Wix will guide you through:

• Setting homepage title & description

• Connecting a custom domain

• Getting indexed by Google

Follow all steps and check off tasks to boost visibility.

Tracking SEO Progress with Wix Tools

Use:

• Wix Analytics

• Google Search Console Integration

• SEO Plan Progress Bar

These tools help you see what’s working and what needs improvement.

🔑 Keyword Research for Real Estate in the U.S.

Short-Tail vs. Long-Tail Keywords

Short-tail:

• “Real estate”

• “Homes for sale”

Long-tail:

• “3-bedroom house for sale in Miami Beach”

• “Affordable condos near San Diego”

Use a mix of both!

How to Find Local Keywords

Use tools like:

• Wix SEO Wiz suggestions

• Ubersuggest

• Google Autocomplete

Look for:
[City] + homes for sale
[Neighborhood] + apartments

LSI Keywords You Shouldn’t Ignore

Latent Semantic Indexing keywords help Google understand your page:

• Property listings

• Realtor near me

• Open house

• Real estate market trends

📝 On-Page SEO Best Practices for Real Estate Websites

Optimizing Titles, Meta Descriptions, and Headers

Each page should include:

• 1 H1 Tag (main title)

• H2/H3 for subheadings

• Title tags under 60 characters

• Descriptions under 160 characters

Use keywords naturally.

Image Optimization for Property Listings

Every image should have:

• A filename like: 2-bedroom-condo-nyc.jpg

• An ALT tag describing the property
  Example: Modern 2-bedroom apartment in Manhattan

URL Structure and Internal Linking Tips

URLs should be:

• Short

• Descriptive

• Keyword-based
  Example: /houston-townhomes

Use internal links to connect:

• Listings to blog posts

• Blog posts to neighborhood pages

📈 Content Strategy for Real Estate SEO

Blogging for Local Search Traffic

Start a Wix blog and post about:

• “Best neighborhoods in [City]”

• “What $500k gets you in [City]”

• “Home buying checklist for [City] buyers”

Real Estate Content Ideas for Wix Blogs

• Market updates

• Mortgage tips

• Open house recaps

• Client success stories

The Power of Testimonials and Case Studies

Google LOVES real content:

• Add video testimonials

• Include before-and-after property makeovers

• Create buyer journey stories

📍 Local SEO Strategies for Real Estate Agents

Setting Up Google Business Profile

Claim and optimize your:

• Name, address, phone (NAP)

• Business hours

• Service areas

• Customer reviews

Using Local Schema Markup in Wix

Schema helps Google understand your business:

• Add RealEstateAgent schema

• Include Location, Review, and Listing data

Use tools like Merkle Schema Generator and paste it in Wix’s SEO settings.

Building Citations and Local Backlinks

Get listed in:

• Realtor.com

• Zillow

• Yelp

• Local Chamber of Commerce directories

⚙️ Technical SEO Tips for Wix Real Estate Sites

Site Speed Optimization on Wix

• Compress images

• Limit animations

• Use lazy loading for gallery photos

SSL, Security, and Indexing

Ensure:

• SSL is enabled

• 404 pages are customized

• Robots.txt is properly configured

Using Wix’s Redirect Manager for Old Listings

Redirect outdated or sold listings to:

• Similar active listings

• A general property search page

📊 Measuring SEO Success with Wix SEO Tools

Connecting Google Search Console

Use Wix’s one-click integration to:

• Submit your sitemap

• Monitor index coverage

• Discover keywords you’re ranking for

Analyzing Organic Traffic and Keyword Rankings

Use:

• Wix Analytics

• Google Search Console

• Semrush or Ahrefs (optional)

Making Data-Driven SEO Improvements

• Update underperforming pages

• Add keywords with high impressions but low CTR

• Refresh blog content every 6–12 months

❌ Common Mistakes Real Estate Agents Make with Wix SEO Wiz

Ignoring Alt Text on Listings

Alt text helps SEO AND accessibility. Don’t leave it blank!

Not Updating SEO Plans

Wix SEO Wiz evolves. Check it monthly and update tasks as your site grows.

Skipping Mobile and Local Optimization

Don’t rely on the desktop version alone. Most buyers are searching from their phones in their neighborhoods.