Why is it Perfect for US-Based Small Businesses?

• Designed for non-tech users

• Supports local schema and structured data

• Integrates with Google Search Console

• Works smoothly with Google Business Profile (GBP)

• Built to help you appear in Google’s Local Pack

Understanding Local SEO

What is Local SEO and Why Does It Matter?

Local SEO focuses on optimizing your online presence to attract more business from relevant local searches. These searches happen on Google and other search engines.

Example?
Someone types “best pizza near me” — and if you’re optimized, your business shows up.

How Google Ranks Local Businesses

Google looks at 3 major things for local SEO:

• Relevance: How well your business matches the query.

• Distance: How close you are to the searcher.

• Prominence: How popular and trusted your business is.

Getting Started with Wix SEO Wiz

How to Activate Wix SEO Wiz

• Log in to your Wix Dashboard.

• Go to the SEO section.

• Click “Get Found on Google”.

• Follow the prompts to launch your personalized SEO plan.

Boom — now the real work begins.

Setting Up Your Business Information Correctly

Make sure you:

• Add your complete address

• Use a local phone number

• Set your business category

• Add service areas (if applicable)

This info feeds into your structured data and helps Google understand your location.

Step-by-Step Local SEO Setup with Wix SEO Wiz

Step 1: Define Your Keywords

Use keyword tools like:

• Google Keyword Planner

• Ubersuggest

• Ahrefs

Focus on local keywords like:

• “plumber in Miami”

• “NJ pet grooming”

Step 2: Optimize Your Home and Location Pages

Your homepage should include:

• City and state in the title tag

• A local description (e.g., “We serve the Dallas area…”)

Create a dedicated Location Page for every city you serve.

Step 3: Connect to Google Search Console

This allows Google to:

• Crawl your website

• Understand your content faster

• Track keyword performance

Wix SEO Wiz guides you through this step with a click-and-connect method.

Step 4: Set Up Your Google Business Profile (GBP)

Don’t skip this. It’s essential for local SEO.

Make sure your GBP matches:

• The same business name, address, and phone number (NAP)

• Add photos, services, and hours

• Ask for customer reviews

On-Page SEO Essentials for Local Visibility

Title Tags & Meta Descriptions

• Include your target city and keyword

• Stay within the character limits:

  • Title: 50–60 chars

  • Meta description: 120–160 chars

Local Schema Markup for Wix

Wix Studio now supports custom structured data. Add LocalBusiness schema to your:

• Homepage

• Contact Page

• Location Pages

This helps search engines display your rich results like ratings and hours.

Internal Linking & UX Tips

• Link location pages from homepage

• Use anchor text with keywords

• Keep navigation mobile-friendly

Off-Page Local SEO Tactics

Building Citations (NAP Consistency)

Make sure your Name, Address, and Phone (NAP) are consistent across:

• Yelp

• BBB

• Apple Maps

• Facebook

• Bing Places

Generating Local Reviews

Ask happy customers to leave reviews on:

• Google

• Yelp

• Facebook

Respond to reviews — good or bad — it signals trust and engagement to Google.

Backlink Building for Local SEO

Get listed on:

• Local chambers of commerce

• Business directories

• Industry blogs

Use tools like BrightLocal or Whitespark for citation building.

Tracking & Improving Local SEO Performance

Using Wix SEO Dashboard

Track:

• Indexed pages

• Keyword suggestions

• Optimization checklist

Google Search Console and Google Analytics Insights

Keep an eye on:

• Clicks from local searches

• Impressions by location

• CTR and bounce rate

Common Local SEO Mistakes to Avoid in Wix

Inconsistent NAP Details

Even one digit off in your phone number across listings can hurt rankings.

Ignoring Mobile Optimization

Over 60% of local searches are done via mobile. If your Wix site isn’t responsive, you’re losing customers.