⚙️ What is Wix SEO Wiz?

Wix SEO Wiz is a built-in SEO tool from Wix that helps users optimize their websites for search engines. It walks you through a personalized SEO plan, covering basic optimizations like:

• Adding SEO titles and descriptions

• Connecting to Google Search Console

• Optimizing your homepage for keywords

But that’s just scratching the surface.

🎯 Why It’s Great for Beginners and Power Users Alike

Wix SEO Wiz is designed with simplicity in mind, but with the right tweaks, advanced users can bend it to do some pretty smart things—without writing a single line of code.

🚀 Leveling Up — What Makes You a Power User?

Becoming a “power user” means going beyond presets and automated wizards. It means:

• Manually controlling how your content ranks

• Digging into SEO analytics

• Fine-tuning elements that most people overlook

Let’s break down the tools and tricks that’ll make you an SEO pro on Wix.

🔍 Advanced Setup Tips

Keyword Research Beyond the Wiz

Don’t rely on Wix’s basic keyword prompts. Use external tools like:

• Ubersuggest

• Google Keyword Planner

• AnswerThePublic

Look for long-tail keywords with high intent and low competition.

SEO Titles & Meta Descriptions: Get Creative

Wix lets you edit these fields manually—do it! Make sure every page has:

• A unique title under 60 characters

• A compelling meta description under 160 characters

Use your main keyword near the beginning.

Custom URL Slugs

Wix auto-generates URLs, but you should change them manually:

Short, keyword-rich, and easy to read = better SEO.

🧩 On-Page SEO Optimization

Use Header Tags Properly

Don’t spam <h1> tags. Use one H1 per page, then structure with H2 and H3.

Alt Text for Images

Every image should have relevant alt text. Example:

This helps Google Image Search and improves accessibility.

Internal Linking

Link between your blog posts and service pages. It:

• Reduces bounce rate

• Spreads authority

• Improves crawlability

🔗 Integrations That Supercharge Wix SEO

Google Search Console

Use it to:

• Submit your sitemap

• Check indexing issues

• Track keyword rankings

Google Analytics

Understand your bounce rates, time on site, and traffic sources. Power users obsess over these metrics.

Ubersuggest / Ahrefs Integration

These tools help you:

• Find backlink opportunities

• Audit your site health

• Spy on competitors’ SEO strategies

📌 Structured Data & Schema Markup

Wix allows you to inject custom schema in page settings.

Important Schema Types for Power Users:

• Local Business

• Article

• Product

• FAQ

Use Schema Markup Generator to create code and paste it into the relevant Wix page.

⚡ Boosting Performance for SEO

Mobile Optimization Checklist

• Use mobile-first design

• Check mobile load speed

• Use compressed images

• Avoid popups blocking content

Speed Hacks

• Limit animations

• Use lighter fonts

• Optimize images with Wix’s built-in tools

📍 Local SEO Tips

Local Listings in Wix

Use the Wix Business Info section to add:

• NAP (Name, Address, Phone)

• Business hours

• Service areas

Embed Google Maps

Add it with relevant schema markup for local ranking benefits.

Smart Location Keyword Use

Instead of keyword stuffing like:

Best bakery in New York bakery Brooklyn cupcakes NYC…

Try:

Discover Brooklyn’s best cupcakes—baked daily in our New York shop!

🤖 SEO Automation Tools

Wix AI Meta Generator

Wix now offers AI to auto-write meta tags. Great for bulk content, but always review before publishing.

Other SEO Tools You Can Integrate:

• Surfer SEO

• NeuronWriter

• Screaming Frog (via audits)

📊 Measuring Progress

Use the Wix Analytics Dashboard to:

• Track organic growth

• Analyze top-performing pages

• See bounce rates and exit points

Also keep an eye on:

• Keyword rankings

• Page indexing status

• Backlink profile (via Ahrefs)

⛔ Common Mistakes Power Users Still Make

• Keyword stuffing

• Duplicated titles or meta tags

• Not updating content regularly

• Ignoring mobile UX

• Skipping Wix SEO Wiz suggestions

🔥 Final Pro Tips from the Pros

• Split test your headlines using tools like Title-Generator.com

• Update your blog weekly to stay relevant

• Encourage backlinks by guest posting

• Use Wix’s “Request Indexing” feature after updates