Meet the Business: Joe’s Organic Market

Located in Austin, Texas, Joe’s Organic Market started as a farmer’s market stall before launching a full online store built on Wix. Despite a gorgeous design and great products, traffic was dismal. They averaged just 87 monthly organic visitors before trying SEO.

Business Background

Challenges Faced Before SEO Implementation

• No SEO knowledge

• Poor search rankings for branded and non-branded keywords

• No blog or consistent content strategy

• Bounce rate over 72%

• High reliance on paid ads

Website Metrics Before Wix SEO Wiz

• Avg monthly visitors: 87

• Avg session time: 42 seconds

• Google ranking: Page 5+ for most keywords

Understanding Their Target Audience

• Health-conscious shoppers in the U.S.

• Keywords like “organic honey Texas,” “local organic produce,” etc.

The Turning Point – Discovering Wix SEO Wiz

Why They Chose Wix Over Other Platforms

They were already using Wix for design and eCommerce — SEO Wiz was built-in and offered a step-by-step setup. That made it easy to begin immediately.

Initial Impressions of the SEO Wiz Dashboard

• Clean and user-friendly interface

• Personalized SEO checklist

• Real-time guidance and progress tracking

Step-by-Step Optimization Process

Keyword Research with Wix SEO Wiz

Wix SEO Wiz suggested primary keywords like:

• organic produce near me

• buy local honey online

• Austin farmer’s market delivery

They supplemented this with LSI keywords and long-tails found via Ubersuggest.

On-Page SEO Implementation

Title Tags, Meta Descriptions, and URLs

Each product and blog page got unique, keyword-rich titles and meta descriptions. Example:

• Old title: Products

• New title: Buy Fresh Organic Produce Online | Joe’s Organic Market

Image Optimization

• Renamed images with descriptive file names

• Used alt text like “organic honey in glass jar”

Creating Blog Content Around Keywords

They created blogs such as:

• “Top 5 Health Benefits of Local Honey”

• “Organic vs. Non-Organic: What You Need to Know”

Mobile Optimization and Speed Boosts

• Compressed images via Wix

• Enabled mobile view enhancements

• Improved site speed from 4.3s to 2.1s

Results and Growth

Traffic Increase Over 6 Months

• From 87 to 288 visitors/month (Month 2)

• By Month 6: 1,042 visitors/month

Ranking Improvement in Google SERPs

• Ranked #1 for “local organic honey Texas”

• Moved to Page 1 for 7 out of 10 targeted keywords

Click-Through Rates and Bounce Rate Changes

• CTR improved by 38%

• Bounce rate dropped from 72% to 48%

Sales and Conversion Metrics

• Sales up by 170%

• Email subscribers doubled

Key Takeaways from Joe’s Organic Market

What Worked Well

• Focusing on blog content around long-tail keywords

• Regularly updating SEO checklist in Wix

• Leveraging local SEO settings (Google My Business)

What They Would Do Differently

• Start blogging sooner

• Use structured data earlier

Lessons for Other U.S. Small Businesses

• Don’t overlook free tools

• Local SEO = high ROI if done right

Tools & Features Used from Wix SEO Wiz

SEO Checklist

Guided them to optimize site basics: headings, meta, links.

Integration with Google Search Console

Allowed direct monitoring of search performance.

Auto-Generated Sitemap

Submitted to Google with one click.

LSI, Long-Tail & Short-Tail Keyword Strategy

Relevant LSI Keywords Used

• organic online store

• fresh produce delivery

• sustainable food

Long-Tail Keyword Examples

• where to buy organic honey in Texas

• best organic vegetables in Austin

• local grocery delivery for healthy food

Short-Tail Keyword Focus Areas

• organic produce

• local honey

• farm fresh delivery

Actionable Tips for SEO Beginners Using Wix

1. Focus on Intent-Driven Content

Don’t just chase keywords — answer questions your buyers are asking.

2. Consistency is King

SEO isn’t one and done. Set aside time weekly to review SEO health.

3. Leverage the Built-In SEO Tools Fully

Wix makes it easy. Just follow the checklist, use smart headers, and add alt text.