Getting Started with Wix Studio CMS

Overview of Wix Studio

Wix Studio is an advanced design platform tailored for agencies, designers, and creatives. It’s like Wix on steroids — more freedom, more features, and crucially, a powerful CMS that makes building dynamic content like lookbooks a breeze.

Why Use CMS for Lookbooks?

A CMS (Content Management System) allows you to manage and structure data—think of it as a spreadsheet of fashion items that magically appears styled on your website. Want to update a product or add a new collection? Do it once in the CMS, and it updates everywhere.

Planning Your Lookbook Content

Identifying Your Brand Aesthetic

Before jumping into design, get clear on your vibe. Are you minimalist chic? Bold and urban? Boho and floral? Your lookbook should scream your brand identity from the first scroll.

Deciding on Categories

Start by planning out what you want to showcase:

• Seasons (Spring/Summer, Fall/Winter)

• Collections (Resort, Capsule, Runway)

• Colors (Neutral, Bold, Monochrome)

Creating a Content Structure

You’ll want to plan fields like:

• Collection name

• Item name

• Image(s)

• Description

• Price (if shoppable)

• Tags (style, occasion, color)

• Release date

Setting Up Your CMS in Wix Studio

Creating a CMS Collection

In the Wix Studio dashboard, create a new CMS collection and call it something like “Lookbook Items” or “Fashion Collections.”

Fields to Include in a Fashion Lookbook

• Title (Item name)

• Images (Main & Additional Views)

• Category

• Color & Size

• Price

• Product Description

• Tags

• Slug (URL)

Sample CMS Structure for US Brands

Designing the Lookbook Layout

Using Wix Studio’s Responsive Tools

Start by choosing a clean section layout or gallery. Use grids or masonry layouts to mimic editorial designs.

Choosing the Right Gallery Layout

• Grid for clean, modern brands

• Masonry for artsy, boutique vibes

• Slider for featured collections

Adding Filtering & Sorting Options

Give users control — they should be able to filter by season, color, or style easily.

Connecting CMS to Your Lookbook Page

Dynamic Pages vs Static Pages

• Dynamic pages are created automatically for every CMS item (collection, piece, etc.).

• Static pages are manually created.

For lookbooks, dynamic pages are gold.

Using Repeaters & Dataset Connections

Use repeaters to loop through each fashion item in your CMS, and connect them via the Dataset tool.

Customizing Each Item Page

Create a custom template for your product details — images, text, and even videos can be pulled directly from your CMS.

Enhancing User Experience

Mobile Optimization

Over 70% of users view lookbooks on mobile. Use Wix Studio’s tools to tweak every element per screen size.

Hover Effects and Animation

Add smooth hover effects for a luxury feel. Use fade-ins, slide-ins, and zooms to grab attention.

Quick View and Product Zoom

Let users hover to zoom or click to see detail — just like online shopping.

Adding Filters and Search Options

Category Filters

Let users filter:

• By Season (SS25, FW25)

• By Style (Casual, Streetwear)

• By Price Range

Tagging System

Use CMS tags like “Luxe,” “Eco-Friendly,” “Made in USA” for enhanced searchability.

Using Wix Studio’s Filtering Tools

Use multi-reference fields in CMS to tag items and set up filter buttons or dropdowns.

Embedding Videos and Lookbook Stories

Behind-the-Scenes Content

Embed videos of photoshoots, fittings, or model interviews to deepen the brand story.

Runway Shows or Model Interviews

Pull in YouTube, Vimeo, or Wix Video content easily.

Storytelling Through Design

Think like a magazine editor. Mix text, imagery, and motion to create mood and emotion.

SEO Optimization for Your Lookbook

Adding SEO-Friendly Titles & Alt Text

Label your images clearly — “Spring 2025 White Linen Dress” beats “IMG_2025.jpg”

Schema Markup

Use Wix’s structured data capabilities to tell Google what your content is.

Speed Optimization

Compress images, use lazy loading, and test with Google’s PageSpeed Insights.

Integrating E-commerce with Lookbooks

Linking to Product Pages

Turn lookbook items into sales pages with a “Shop Now” button linked to your Wix Store.

Buy the Look

Bundle multiple items from a lookbook into one “Buy the Look” collection.

Syncing Inventory

Use Wix’s inventory tools so your lookbook updates when stock changes.

Testing and Launching

• Test on mobile, tablet, desktop

• Ask for feedback from real users

• Then hit publish and start promoting!

Promoting Your Lookbook

• Share teaser clips on Instagram Reels

• Use influencers for lookbook walkthroughs

• Launch with a limited-time offer to boost traffic

Updating the Lookbook Regularly

• Add seasonal updates (SS, FW)

• Use the same CMS, just update/add new items

• Archive older collections to keep things clean