🛠️ Overview of Wix SEO Wiz

What is Wix SEO Wiz?

Wix SEO Wiz is an AI-powered tool integrated into the Wix platform, designed to help beginners and experts create a personalized SEO plan.

Features That Make It Powerful

• Step-by-step SEO plan

• Automatic indexing with Google

• Custom keyword suggestions

• Local business enhancements

Who Should Use Wix SEO Wiz

Whether you’re running a salon in Chicago or an ecommerce store in Brooklyn, if you’re using Wix, SEO Wiz is your new best friend.

🚀 Getting Started with Wix SEO Wiz

Step 1: Accessing the SEO Wiz Tool

From your Wix dashboard, go to Marketing & SEO > Get Found on Google, and launch SEO Wiz.

Step 2: Entering Business Info

Enter your business name, type, and target location. This helps tailor the SEO plan specifically for your local area.

Step 3: Defining Keywords

Wix SEO Wiz will suggest keywords based on your business. Choose:

• A primary keyword (e.g., “Dallas wedding photographer”)

• Supporting long-tail keywords (e.g., “affordable wedding photography Dallas”)

Step 4: Connecting Your Domain

If you’re still using a Wix subdomain, now’s the time to connect your custom domain. This builds trust with both users and search engines.

📍 Optimizing for Local Search

Adding Your Business to Google Maps

Use Google Business Profile (formerly Google My Business) to get listed in Google Maps. This is non-negotiable for local SEO.

Setting Up Google Business Profile

Make sure your business:

• Has correct contact details

• Is listed under the right category

• Has photos, hours, and reviews

Adding NAP Information

Your Name, Address, and Phone number (NAP) should be:

• Visible on every page

• Consistent across all listings

• Embedded in your site footer

🔑 Keyword Strategy for Local SEO

Using Short-Tail vs. Long-Tail Keywords

• Short-tail: dentist, bakery, gym

• Long-tail: best family dentist in Miami, gluten-free bakery NYC

LSI Keywords and Why They Matter

LSI (Latent Semantic Indexing) keywords help search engines understand your content’s context. For example:

• “Wix SEO guide”

• “Optimize Wix for Google”

• “Improve search ranking Wix site”

Example Local Keyword Strategy

🖥️ On-Page Optimization with Wix

Page Titles & Meta Descriptions

Write titles that include:

• Keyword

• City name

• Business name (if space allows)

Example:
“Custom T-Shirts | Austin Print Shop | ShirtHub”

Local Schema Markup

Use localBusiness schema to help Google understand your business location, opening hours, services, and more.

Internal Linking Tips

• Link to your “About,” “Contact,” and “Services” pages

• Use anchor text with keywords

• Add location-based blog posts and link internally

📣 Building Local Authority

Getting Reviews and Testimonials

Ask happy customers to leave reviews on:

• Google

• Yelp

• Facebook

• Industry-specific platforms (TripAdvisor, Houzz, etc.)

Earning Local Backlinks

Reach out to:

• Local bloggers

• Chambers of Commerce

• Local directories (like Patch or Nextdoor)

Engaging with Community Content

Sponsor local events, write about city news, or create local resource lists to drive more organic traffic.

📊 Measuring Your Success

Using Wix Analytics

Track:

• Clicks from local search

• Pages visited

• Average session time

Connecting to Google Analytics

Use GA4 to monitor user behavior, bounce rate, and traffic from local queries.

Local SEO Metrics to Track

• Google Maps impressions

• Website visits from local queries

• Click-through rates from search results

⚠️ Common Mistakes to Avoid

• Ignoring mobile optimization

• Inconsistent NAP info across the web

• Not updating Google Business regularly

• Overstuffing keywords

• Forgetting schema markup