About the Business

The business in focus is a local bakery in Ohio that specializes in artisan bread and pastries. Despite having a loyal customer base, they struggled to expand online visibility.

• Industry: Food & Beverage

• Location: Small U.S. city

• Goal: Increase website traffic and attract local customers searching online

The Initial Problem

Like many local businesses, they faced three major challenges:

• Low search visibility – Their website wasn’t ranking for any relevant keywords.

• Competitor dominance – Larger chains were outranking them in Google results.

• Limited website traffic – Less than 200 visits per month.

Why Wix Was Chosen

Instead of switching to a costly custom-built platform, they stayed with Wix Studio because:

• It’s affordable and beginner-friendly.

• Wix SEO Wiz provides personalized optimization guidance.

• Built-in features like structured data, responsive design, and mobile optimization made it easier to compete.

The SEO Audit

The first step was conducting a full SEO audit using Wix tools and Google Search Console.

Key findings:

• Missing title tags and meta descriptions

• No structured data markup

• Slow-loading images

• Weak content targeting keywords

Implementing Wix SEO Wiz

Wix SEO Wiz became their roadmap. After entering their business name and keywords, the tool generated a personalized SEO checklist, including:

• Optimizing home and service pages

• Adding location-based keywords

• Improving mobile performance

On-Page SEO Improvements

To boost relevance, they optimized:

• Title Tags: Added local keywords like “Artisan Bakery in Ohio”

• Meta Descriptions: Wrote compelling, keyword-rich summaries

• Headings (H1-H4): Structured content clearly

• Images: Compressed files and added alt text with keywords

Content Strategy

Content became the backbone of their growth.

• Blogging: Published weekly posts like “Top 5 Bread Types in Ohio” targeting long-tail keywords.

• Service Pages: Expanded content with local intent (e.g., “Best Pastry Catering in Ohio”).

• FAQs: Answered common customer queries with schema markup.

Local SEO Optimization

Wix integrated seamlessly with Google Business Profile. They:

• Claimed and optimized their GBP listing.

• Ensured NAP (Name, Address, Phone) consistency across all directories.

• Added location pages for better targeting.

Mobile Optimization

Since over 60% of their traffic came from smartphones, Wix’s mobile editor made sure pages loaded fast and looked perfect across devices.

Steps taken:

• Reduced unnecessary scripts

• Optimized image sizes

• Used AMP-style design for blog posts

Technical SEO Fixes

Even small businesses need strong technical SEO.

• Cleaned up long URLs into short, keyword-friendly slugs.

• Built a strong internal linking structure.

• Added schema markup for products, reviews, and local business.

Link Building Efforts

They gained authority by:

• Guest posting on local food blogs.
• Submitting to local directories like Yelp and TripAdvisor.
• Building partnership links with nearby coffee shops.

Tracking Results

Using Wix Analytics + Google Search Console, they tracked:

• Organic impressions

• Keyword rankings

• Traffic and conversions

The Results After 6 Months

The impact was significant:

• Traffic Growth: From 200 to 2,400 visits per month (+1100%).

• Keyword Rankings: 25+ first-page local keywords.

• Conversions: 40% increase in catering orders via the website.

Lessons Learned & Key Takeaways

• Wix SEO is powerful if you use all the tools provided.

• Local keywords and NAP consistency make a huge difference.

• Blogging builds authority even for small, local businesses.