Understanding Wix’s Built-in SEO Features

Wix SEO Wiz Overview

Wix SEO Wiz is your guided SEO companion. It helps you:

• Set keywords

• Optimize meta tags

• Submit your site to Google

Customizing Meta Tags and URLs

For every page or post:

• Add a custom title tag (under 60 characters)

• Write a meta description (under 160 characters)

• Use short, hyphenated URLs like /best-graphic-designs-nyc

Mobile Optimization Tools

Wix automatically generates a mobile-friendly version, but:

• Check spacing and text size

• Optimize buttons for touch screens

Site Structure and Navigation Best Practices

Clear Menu and Category Layout

Keep your menu simple. Think:
Home | About | Portfolio | Blog | Contact

Internal Linking Strategy

Use blog posts to link to:

• Portfolio pieces

• Contact forms

• Services pages

This helps both SEO and user experience.

Anchor Text and Link Depth

Use descriptive anchor text like:

“Check out my branding projects here.”

Avoid vague terms like “click here.”

Keyword Research for U.S.-Based Traffic

Short-Tail vs Long-Tail Keywords

• Short-tail: “Graphic design”

• Long-tail: “Affordable graphic designer in Chicago for startups”

Use a mix for volume and intent.

LSI Keywords to Use

• Web design inspiration

• Personal blog SEO

• Wix SEO settings

• Optimize images on Wix

• Google ranking for Wix blogs

Free Tools for Keyword Discovery

• Ubersuggest

• AnswerThePublic

• Google’s “People Also Ask”

Optimizing Blog Posts and Portfolio Items

Crafting SEO Titles & Headings

Use your main keyword in:

• The H1 title

• At least one H2 subheading

Avoid duplication and keep it natural.

Image Optimization Tips

• Compress images

• Use descriptive filenames (best-logo-2025.png)

• Add ALT text like “Minimalist logo design for NYC tech startup”

Rich Snippets and Schema Markup

Use Wix’s SEO tools to:

• Add structured data for blogs and portfolios

• Improve click-through rates with FAQ snippets

Technical SEO on Wix

Sitemap and Robots.txt

Wix auto-generates both.
Just go to Settings > SEO > Advanced SEO to manage.

Page Speed Enhancements

• Use lightweight fonts

• Minimize third-party scripts

• Stick to under 2MB for page weight

Using 301 Redirects in Wix

If you delete a blog or rename a page:

Always redirect old URLs to maintain SEO juice.

Building Authority with Backlinks

USA-Based Directories and Listings

• Behance

• Clutch.co

• Google Business Profile

• Local Chamber of Commerce websites

Outreach for Guest Posting

Pitch guest articles to:

• Design blogs

• Lifestyle websites

• Startup communities

Social Sharing for Engagement

The more your content is shared:

The more Google trusts it.

Local SEO Tactics for USA Creators

Setting Your Location in Wix

Update your:

• Business address

• Operating region

• Phone number with U.S. country code

Google Business Profile Integration

• Verify your location

• Sync your website

• Ask for customer reviews

Embedding Maps and Reviews

This shows Google you’re legit and improves trust.

SEO Analytics and Performance Tracking

Google Search Console for Wix

Track:

• Keyword rankings

• Errors and broken links

• Pages with most impressions

Google Analytics 4 Integration

Use GA4 to check:

• Bounce rates

• Session time

• Conversion paths

Key Metrics to Track Monthly

• Organic traffic

• Top exit pages

• Backlink growth

Common SEO Mistakes Wix Users Make

Ignoring Image ALT Tags

Every image needs an ALT tag. No exceptions.

Overstuffing Keywords

Keyword stuffing = penalty.
Aim for 2–3% density max.

Neglecting Mobile Optimization

60%+ of traffic is mobile.
Test your site on multiple devices.

Using Wix Apps to Boost SEO

SEO Tools by Wix

Use:

• Site Booster

• Visitor Analytics

• Get Found on Google

Third-Party App Recommendations

• Yoast SEO (indirect use via integrations)

• Smart SEO

• Privy (for lead gen)

Content Marketing for SEO Growth

Blog Posting Schedule

Post 1–2 times weekly with evergreen and trending content.

Evergreen Content Creation

Write content like:

• “Top Portfolio Trends 2025”

• “SEO for Beginners on Wix”

Case Studies and Testimonials

Add real-life results with:

• Screenshots

• Client names (with permission)

• Measurable ROI

Leveraging Social Media for SEO Benefits

Sharing Blog Content Effectively

Create:

• Snippets for Instagram

• Carousel posts

• Quote graphics from articles

Instagram, Pinterest, and LinkedIn for Portfolios

Use platform-specific hashtags like:

• #WixDesignerUSA

• #PortfolioWebsiteSEO

E-A-T & YMYL Compliance

What Google Looks For

• Author bios

• External links to authority sources

• Updated content

Demonstrating Authority on Wix

• Add certifications

• Link to guest features

• Publish client success stories