1. Choose Your Wix Studio Template

Wix Studio provides dozens of pre-designed, responsive eCommerce templates built for:

• Fashion stores

• Beauty brands

• Digital products

• Home décor

• Electronics

• Handmade crafts

• Dropshipping & Print-on-Demand

Pick a template that matches your brand aesthetic.
Tip: Choose a clean template with easy navigation and spacious layouts—it improves user experience and sales.

2. Customize Your Store Design

Once your template is installed, customize it to match your branding.

Key areas to update:

• Logo & brand colors

• Typography

• Header & footer

• Navigation menu

• Homepage hero section

• Category pages

• Product pages

• Buttons & call-to-actions

Wix Studio’s canvas editor gives you complete control using drag-and-drop tools and responsive design settings.

Pro Tip: Use high-quality images and maintain consistent color tones to build trust.

3. Add Your Products

Your products are the heart of your store. Go to Dashboard → Store Products and start adding them.

Add These Details for Every Product:

• Product title

• High-quality images or videos

• Pricing

• Variants (size, color, material)

• SKU codes

• Stock quantity

• Detailed description

• Shipping options

Make your product pages compelling by focusing on benefits, not just features.

4. Set Up Payment Gateways

Wix Studio supports multiple payment options, including:

• Credit/Debit Cards

• PayPal

• Stripe

• Wix Payments

• Local payment methods (depending on your region)

Steps to set up payments:

1. Go to Dashboard → Settings → Accept Payments
2. Choose your preferred payment provider
3. Connect your account
4. Verify business details

Easy, fast, and perfect for beginners.

5. Configure Shipping, Tax & Locations

Before you launch, configure your operational rules.

Shipping Options:

• Flat rate

• Free shipping

• Weight-based

• Real-time carrier rates (DHL, FedEx, USPS)

Tax Setup:

You can set:

• Automatic tax

• Manual tax rates

• Region-based taxes

Store Regions:

Set where you ship and which countries you serve.

6. Optimize for SEO

Wix Studio includes strong SEO features for beginners.

Must-do optimizations:

• Add keywords to product titles

• Write SEO-friendly product descriptions

• Customize meta titles & descriptions

• Optimize images with alt text

• Add headings (H1, H2, H3) properly

• Create clean URLs

• Enable Wix SEO Wiz

Tip: Use 1 main keyword for every page or product.

7. Connect a Custom Domain

Your store will look more professional with a custom domain like:

www.yourstore.com

Steps:

1. Purchase a domain on Wix or connect one
2. Link it to your website
3. Publish your store

This increases credibility and improves your Google ranking.

8. Install Essential eCommerce Apps

Enhance your store with Wix apps such as:

• Wix Chat

• Product Reviews

• Wishlist

• Abandoned Cart Recovery

• Email Marketing

• Loyalty Programs

• Pop-ups & lead forms

These tools help you increase conversions and build customer relationships.

9. Set Up Email Automations

Automated emails help you sell more with less effort.

Recommended automations:

• Welcome email

• Order confirmation

• Shipping update

• Abandoned cart email

• Review request

• Seasonal offers

All can be created easily using Wix Automations.

10. Test Your Store Before Launch

Before going live, test everything.

Checklist:

• Test payments

• Test shipping rules

• Test coupons

• Check mobile responsiveness

• Check product variants

• Test checkout flow

• Preview all pages

Fix any issues before launch to avoid losing sales.

11. Publish & Launch Your Store

Once everything is ready:

• Click Publish

• Share the link on social media

• Run paid ads

• Start email marketing

• List products in Google Merchant Center

You’re now ready to start making sales!