Setting Up the Basics

Choosing the Right Domain

Start with a short, memorable, and brand-friendly domain. Prefer .com or .co for global appeal. Avoid hyphens or numbers—they confuse both humans and bots.

HTTPS & Site Security

Google loves secure websites. Thankfully, Wix automatically includes SSL certificates on every domain—zero setup needed.

Mobile Optimization in Wix

In 2025, over 70% of traffic is mobile. Use Wix Studio’s responsive editing tools to preview and optimize your mobile site.

🧠 Mastering On-Page SEO in Wix

Title Tags & Meta Descriptions

Use keywords naturally in your title (max 60 characters) and meta description (max 160 characters). Every page, every time.

Header Tags & Content Structure

Organize your content using H1 (once), H2s for sections, and H3s/H4s for subpoints. This makes scanning easy for humans and bots.

SEO-Friendly URLs

Keep URLs short, descriptive, and lowercase. For example:
yourdomain.com/wix-seo-guide-2025 ✅
yourdomain.com/abc123?xyz ❌

Image Optimization and Alt Text

Naming Images in Wix

Rename every image before uploading. Use this format: wix-seo-checklist-2025.jpg.

Compressing Images Without Losing Quality

Use tools like TinyPNG or Squoosh before uploading to avoid slow page speeds.

🚀 Wix SEO Wiz – Your Secret Weapon

How to Set It Up

Wix SEO Wiz walks you step-by-step through setting up your SEO strategy. It’s like having a mini SEO agency inside your dashboard.

Personalizing SEO Plans

Answer a few questions and SEO Wiz generates a tailored plan—keyword suggestions, missing meta tags, and content tips included.

Integrating with Google Search Console

Just click “Connect to Google” and boom—you’re feeding Google real-time updates on your site changes.

🔑 Using Keywords the Right Way

Finding LSI and Long-Tail Keywords

Use tools like Ubersuggest, Answer the Public, and Google’s “People Also Ask” to find:

• LSI keywords: Wix SEO checklist, Wix meta tags

• Long-tail: how to improve Wix SEO for ecommerce, Wix SEO tips for 2025

Implementing Keywords Naturally

Don’t force it. Write naturally, and sneak your keywords into:

• Titles

• First 100 words

• Subheadings

• Image names and alt tags

Keyword Density & Avoiding Keyword Stuffing

Aim for 1–2% keyword density. Google’s smart now—stuffing will hurt, not help.

📝 Blogging for Better Rankings

Creating an SEO Blog Strategy

Blog weekly on niche topics. Answer real questions your audience is Googling. Use FAQs at the end of each post (like this one!).

Formatting Blog Posts for SEO

• Use bullet points

• Break up large paragraphs

• Add media (images, videos)

• Optimize headers (H2s and H3s)

Adding Schema Markup to Blogs

Use Wix’s built-in schema for blog posts—this helps you show up in rich results like carousels and FAQs.

🛠 Advanced SEO Features in Wix (2025 Update)

Structured Data & Schema

Wix now lets you edit and apply structured data to products, blogs, services, and more. Great for ecommerce and local SEO.

Wix’s Server-Side Rendering (SSR)

SSR drastically improves crawlability. Wix now uses it by default, which means faster indexing and better rankings.

Custom 301 Redirects

If you change URLs, use Wix’s 301 redirect tool to avoid losing SEO juice.

📊 Tracking SEO Performance

Using Google Analytics with Wix

Connect GA4 to track:

• Traffic sources

• Bounce rate

• Conversion paths

Wix SEO Dashboard Insights

Wix gives built-in insights: keywords you rank for, crawl errors, and SEO scores by page.

Regular Site Audits & Updates

Use tools like Screaming Frog or Ahrefs to run audits. Clean up broken links, duplicate content, and slow-loading pages monthly.

❌ Common Mistakes to Avoid

Ignoring Page Speed

Wix’s native CDN helps, but don’t overload your pages with large videos or uncompressed images.

Duplicate Content

Avoid reusing content across pages. Every page should have unique, keyword-optimized copy.

Neglecting Mobile SEO

Mobile-first indexing is the rule now. Always check your site’s mobile experience.