Why Your Wix Website Isn’t Ranking on Google (And How to Fix It)
Introduction
If you’ve built your website on Wix but can’t seem to get it ranking on Google, you’re not alone. Many small business owners, eCommerce brands, and beginners face the same challenge. The truth is: ranking isn’t just about having a beautiful site—it’s about optimizing it for search engines.
In this comprehensive guide, we’ll break down why your Wix website may not be ranking on Google and give you step-by-step fixes so you can drive more organic traffic, boost conversions, and finally get found by your target audience.
Common Reasons Your Wix Website Isn’t Ranking
1. Your Website Isn’t Indexed Properly
If Google hasn’t crawled and indexed your site, it simply won’t appear in search results.
Signs your site isn’t indexed:
Searching “site:yourdomain.com” on Google shows no results.
New pages take weeks (or never) to appear in search.
Fix:
Use the Wix SEO Setup Checklist inside your Wix dashboard.
Connect your site to Google Search Console.
Submit your XML sitemap (
yourdomain.com/sitemap.xml) to Google.
2. Poor Keyword Strategy
Many Wix site owners either don’t use keywords or target the wrong ones. Without the right keyword mix, your audience will never find you.
Fix:
Use long-tail keywords (e.g., best dog bakery in New York) for easier ranking.
Sprinkle in short-tail keywords (e.g., dog bakery, SEO for Wix) for broader reach.
Place keywords naturally in:
Page titles
Meta descriptions
Headings (H1, H2, H3)
Body content
Image alt tags
3. Slow Website Speed
Google prioritizes fast-loading websites. Wix sites can sometimes load slowly due to large images or too many animations.
Fix:
Compress images before uploading.
Limit heavy animations or background videos.
Enable Wix’s Site Booster and caching features.
Test speed using Google PageSpeed Insights.
4. Weak On-Page SEO
Even with the right keywords, poor formatting and missing metadata can hold you back.
Fix:
Ensure every page has a unique title tag and meta description.
Use only one H1 per page (your main title).
Add internal links (linking between your own pages).
Add external links to credible sources.
5. Thin or Low-Quality Content
Google favors websites that provide in-depth, valuable content. Wix makes it easy to design, but content often gets overlooked.
Fix:
Create blog posts of 1,200+ words targeting niche topics.
Use bullet points, numbered lists, and images for readability.
Regularly update content with fresh information.
6. Lack of Backlinks
Backlinks are one of Google’s top ranking factors. If no other sites link to you, Google assumes your site lacks authority.
Fix:
Write guest posts for blogs in your niche.
Submit your site to online directories.
Create shareable content (guides, infographics, tools).
Reach out for partnerships and link swaps.
7. Not Mobile-Friendly
Google uses mobile-first indexing, meaning your mobile site matters more than desktop.
Fix:
Test your site on multiple devices.
Use Wix’s mobile editor to optimize layout.
Avoid small fonts or hard-to-click buttons.
How to Fix Wix SEO and Start Ranking
Here’s a step-by-step action plan you can follow:
Set up SEO Basics in Wix
Complete the Wix SEO Wiz.
Connect Google Search Console.
Submit your sitemap.
Research Keywords
Use tools like Google Keyword Planner, Ahrefs, or Ubersuggest.
Target both short-tail and long-tail keywords.
Optimize Your Pages
Title tag under 60 characters.
Meta description under 160 characters.
One H1 per page, multiple H2/H3s for structure.
Fix Technical SEO Issues
Improve page speed.
Ensure SSL (HTTPS) is active.
Remove broken links.
Create Valuable Content
Write at least 1 blog per week targeting long-tail queries.
Add FAQs to increase visibility for voice search.
Build Backlinks
Share blogs on social media.
Collaborate with influencers.
Pitch your content to journalists.
LSI Keywords (to naturally include in your blog)
Wix SEO optimization
Google ranking factors
Improve Wix website ranking
SEO tips for small businesses
Why my site is not on Google
Mobile-friendly Wix website
Backlinks for SEO
Technical SEO for Wix
On-page SEO strategies
SEO checklist for beginners
Example of Long-Tail Keywords
“How to rank a Wix website on Google in 2025”
“Best SEO practices for small businesses using Wix”
“Fix slow loading Wix website for better ranking”
“Why is my Wix website not showing on Google search”
Example of Short-Tail Keywords
Wix SEO
Google ranking
SEO tips
Website speed
Backlinks
FAQ's
1. How long does it take for a Wix website to rank on Google?
It usually takes 3–6 months to start seeing results, depending on your niche competition, content quality, and SEO consistency.
2. Is Wix good for SEO compared to WordPress or Shopify?
Yes, Wix has greatly improved its SEO tools. While WordPress and Shopify offer more flexibility, Wix provides everything a beginner or small business needs to rank.
3. Do I need a blog on my Wix site to rank?
Yes. Blogging helps target long-tail keywords, improves topical authority, and drives consistent organic traffic.
4. Can I rank on the first page of Google with Wix?
Absolutely. With the right SEO strategy, backlinks, and content, Wix sites can rank on page one, even against larger competitors.
5. Why is my Wix site not appearing on Google at all?
Your site may not be indexed, your SEO setup might be incomplete, or your domain is too new. Connecting Google Search Console is the first step.
Final Thoughts and Takeaways
Your Wix website can absolutely rank on Google, but it requires a proper SEO strategy. By fixing indexing issues, optimizing keywords, improving content, and building backlinks, you’ll not only improve rankings but also generate more traffic, leads, and sales.
If you’re serious about growth, don’t just design your Wix site—optimize it for visibility.
For businesses seeking creative and technical excellence without the bloat of legacy systems, partnering with a Contra-vetted agency like IZMHS might just be the smartest move in 2025.